Today Internet Marketing is extremely important because it focus on studying and taking advantage of the way purchasing decisions are made by consumers. Studies indicate an increasingly higher number of consumers using the internet to research right before making final decisions on buying a certain product or service.
About 39% of consumers are connecting and 72% want to connect with businesses through the multiple available digital marketing channels as stated by researches executed by My Buys. In spite this evidence, countless small businesses keep on avoiding catching up with the trend.
Internet marketing creates to you the opportunity of building relationships with your current and potential clients through low-cost personalized communication, on this way you can stop wasting money on mass advertising.
- Be Available For Your Clients 24/7
Internet marketing allows you to be open for business literally 24/7 without worries regarding store opening hours or the money paid for your staff’s time. To offer your products on the internet isn’t only convenient for you but also for clients. It’s possible for them to looking through and buying from your web store in any time and location. Today at least 80% of consumers will make use of the Internet to research for information in order to make the decision of buying something.
- Reduce your Costs
Marketing your products online costs way less than to have a physical retail store. You will not need to deal with recurring costs from rental and maintenance of a building. Additionally there will be no need of purchasing enough items for making a considerable stock to display on a store. Therefore, you will just order products exclusively when they have immediate demand, which will lower your costs regarding inventory.
Gartner’s Digital Marketing Spend Report demonstrated the way small business owners can achieve such benefits from digital marketing. About 41% of people, who are already achieving those benefits, reported reasonable savings generated from applying their efforts on digital marketing for their businesses.
- Reach Your Targeted Audience Effectively
With online marketing, you can surpass barriers of distance. It allows you to sell products over the whole country without setting up physical stores, therefore expanding your reach. You might also choose to develop an exporting business, the big advantage is that there will be no need to create a chain of distributors on different countries.
Just be aware that if you want to make international sales, you should make usage of market research services to ensure that your products are also suitable for the local markets you want to explore and that they comply with the local business regulations. Ensure to hire services like translation and product modification so you can fulfill all the local market needs and be successful on your international endeavor.
For you to have an idea of how powerful this channel can be for you let’s make usage of numbers now. Get this, you will be able to reach a targeted audience, produce highly qualified leads, and experience up to an exceptional increase of 24% of on conversion rates and have a total average of 300% improvement on your advertising ROI. Does it sound good?
One of the reports from Hubspot have shown that digital marketing might help businesses to generate better Cost-Per-Lead (CPL) when compared to the traditional marketing or even telemarketing.
- Personalize Your Customer Experience
Internet marketing allows you to customize offers to your clients by building their profiles from data like purchasing history and interests. Through the tracking of visits to certain web pages, it will allow you to produce targeted offers that reflect the client’s preferences. Additionally the available data coming from the tracking of your web pages visits will also provide to you intelligence for planning the cross-selling offers on the right time, which will very likely increase your conversions together with your average value per sale per client.
Many businesses are working hard on ramping up their digital marketing presence through the usage of multiple channels available online including PPC, social media and mobile. So make sure you aren’t being left behind, be at least at par with your competition by having a significant multi-channel digital marketing presence.
Digital marketing will not only keep you at par with your competition, it will also allow you to compete with big brands and corporations by delivering a perfect suitable solution for your clients.
- Build Relationships and Influence
Today the Internet is a great platform for building meaningful relationships with clients and increase your client retention rates. Right after a client has bought something from your web store, you will be able to begin a relationship simply by sending a follow-up email to confirm that the transaction was complete successfully and to thank the client for choosing you. By sending e-mails regularly with special customized offers, you may create and grow meaningful valuable relationships with your clients. You might also incentivize your clients on creating product reviews to your site, which will help your business to build a sense of community among your client base.
Multi-channel (digital) clients might need about six interactions before they make a buying decision, however in case they do, they are likely to spend as much as four times more than any other types of clients – and that is extraordinary for businesses!
Internet marketing also allows you to capitalize on the growing influence of social media over people’s lives. There is a significant opportunity for business growth if you work with the social media influence on your potential clients’ lives by adding social networking tools in your Internet marketing campaigns.0