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What is pay-per-click (PPC) click fraud?

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Click fraud also know known as PPC сlick fraud is the practice of artificially inflating traffic statistics for online advertisements. Fraudulent clicks are mechanically generated traffic that are not the result of genuine user clicks.

The illegal clicks could either be performed by either clicking on an advertising link by a person or by using automated programed bots to click on your text or banner ads. They often take advantage of affiliate programs offered by Web sites, such as Google.

Ad Click fraud practice of publishers illegitimately manipulating paid search advertising by employing low-wage workers or automated bots to repeatedly click on each ad on their websites, for the purpose of generating revenue to be paid by the advertiser to the publisher and to Google which results in a loss for the advertisers.

What is the purpose of click fraud?

The main aim behind click fraud is to increase banner ad revenues and sometimes companies indulges into this activity deplete a competitor’s advertising budget. Click fraud is commonly associated with pay-per click advertising (PPC).

How to counter click fraud?

To counter click fraud there several online tools and services available which detects and prevents from click fraud.
White Diagnostic also provides you with a full suite of tools to manage your ad campaigns with actionable decisions.

Key challenges in click fraud detection

Google click fraud czar Shuman Ghosemajumder said in an interview that one of the key challenges in click fraud detection by third-parties was access to data beyond clicks, notably, ad impression data.

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